Record label takes legal action against K-pop band
The chart-topping K-pop band NewJeans may be prevented from signing advertising deals and other contracts, after their record label filed an injunction against them.
The five-piece are currently engaged in a fierce dispute with Ador, the entertainment company that formed their band in 2022.
Last November, the group claimed their contracts were invalid, due to what they alleged was a pattern of bullying, harassment and subterfuge at the company. Ador, which denied the allegations, sued to have their contracts upheld.
The company is now accusing NewJeans of trying to sign independent deals without its approval, and has taken further legal action in Seoul, South Korea.
"This decision was made to prevent confusion and potential harm to third parties, including advertisers," Ador explained in a statement.
The agency also warned that there could be broader repercussions for South Korea's lucrative music industry if NewJeans' actions went unchecked.
"Allowing unilateral terminations of exclusive contracts and independent activities without legal procedures could undermine investment in the entertainment industry and destabilise the K-pop sector," Ador said in its injunction application, according to the Yonhap News Agency.
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NewJeans were considered one of the brightest new bands in K-Pop, thanks to a playful blend of 1990s R&B and sugar-coated pop melodies.
In 2023, they were the eighth biggest-selling act in the world. Last year, they picked up a nomination for best group at the MTV Awards.
But their relationship with Ador soured after its parent company Hybe allegedly forced out their mentor, Min Hee-Jin.
The band issued an ultimatum demanding that Min should be restored. When Hybe refused, the group went public with a number of complaints against the label, including the claim that Hybe had deliberately undermined their careers.
